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Muskaan Saxena

Bing AI is incredibly popular - but Microsoft will still never overtake Google

Microsoft vs Google. Innovating Together: Silhouetted Web Developers Uniting for Progress with Company Logo in Background

It’s definitely been the year of AI and we don’t expect things to slow down any time soon. Microsoft unveiled its new version of Bing, enhanced and integrated with ChatGPT, and the excitement and frenzy around the relaunch was inescapable. 

Meanwhile, Google released its own competitor, Google Bard, though with less successful results. In fact, we actually saw a shift in share price temporarily in favor of Bing, and Google’s dominance in the search engine market was threatened - something that was once thought unimaginable. However, it looks like Bing may struggle to hold its own and keep hold of its new-found
Windows Central has delved into the statistics and found that Bing, despite its current popularity, hasn't actually made a dent in Google’s overall market share.

The stats in question come from the aptly-named Stat Counter,  a service that tracks browser market share, and as you can see below, Google still retains a sizable lead,  and Bing is still well… there. Windows Central points out that Bing’s market share hovers at just 2.5% but hasn’t increased in a meaningful way, even after the release of Bing Chat. That doesn’t mean generative AI content has low interest, however.

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