It hasn’t been the best week for the launch of the documentary Melania. The Melania in question being Mrs Trump.
Her husband has dominated the news agenda and not in a good way. The shootings in Minneapolis and the row about a US bid to appropriate Greenland have diminished the Trump brand… Melania’s, that is. Nonetheless, tonight [Thursday], there will be a grand Washington screening of Melania followed by a general release of the film in 27 countries. The takings from ticket sales in the US have been estimated at between $1 – $5 million for the opening weekend. Demand here has been underwhelming at Vue cinemas but then most political documentaries flop. The one about Jacinda Adern (admittedly the most annoying politician in the Anglosphere) yielded £33,000 during its first weekend; Melania Trump should trump that.
