In the none of us were expecting to write when we started work this morning, it turns out that Billie Eilish, one of the biggest pop stars on Planet Earth, is actually a big fan of US metalcore favourites Darkest Hour. The Washington, D.C.-based five-piece, who formed in 1995 and have nine studio albums to their name, will have almost certainly received an unexpected boost in followers yesterday (Monday December 4) when Eilish, known for chart-crushing hits like Bad Guy and Happier Than Ever, shared music by the band over a selfie she posted as a 'story' to her official Instagram page.
Picking 2007 Darkest Hour cut DEMON(S), taken from their classic 2007 album Deliver Us, Eilish effectively aired the band's music to over 110 million people. You can't buy PR like that in heavy metal these days, folks! Darkest Hour have since acknowledged the unlikely shout-out through their own social media channels, so it seems safe to say they're happy with the bonus attention. The nod also comes at a great moment for the metalcore mavericks: they're due to release their tenth studio album and first in seven years, Perpetual / Terminal, via MNRK Heavy on February 23.
