Once upon a time, a new Gucci campaign would have been a glossy, perfectly lit, sexy affair. But times, they are more mundane now. The Italian super brand’s latest offering from newly incumbent creative director Sabato De Sarno stars a slightly bored looking Billie Eilish, photographed on the floor by some exposed plugs, blowing bubble gum on a marked carpet; in the back of a car, largely makeup free, staring away from the camera.
