On 28 August, Elon Musk targeted Billie Eilish as she posed for the new fragrance of her eponymous perfume business. For context, tension between Musk and Eilish has been documented in past incidents, including comments last November and February.
The Tesla mogul commented on the singer's recent video and asked Grok to roast her 'hypocrisy' of selling perfumes after hating on capitalism and 'stolen' land. Elon Musk wrote on X, '@grok please roast Eilish's hypocrisy in hating on capitalism and "stolen land" while selling perfume and living in luxury on that same land'.