Billie Eilish Collaborates With Fortnite For New Album Promotion

Billie Eilish looks focused.

Fortnite, the popular online video game, has once again showcased its influence by launching the first single off Billie Eilish's upcoming album within the game. The song, titled CHIHIRO, was previewed in a video on Eilish's page, amassing an impressive 350,000 views in just 13 hours. This marks the first public exposure to the track, which will later be featured in Fortnite as a Jam Track in its Festival mode this season.

Accompanying the song promotion is the release of a new Billie Eilish skin variant in Fortnite. This skin, featuring a red and black Eilish with wings, hints at the upcoming music video. The collaboration between Fortnite and Eilish represents a significant partnership, with Fortnite Festival mode allowing players to enjoy real-life songs from various renowned artists.

While the specifics of the deal between track usage and skin creation remain undisclosed, it is evident that this collaboration benefits both parties. Eilish gains exposure for her new single and album, 'HIT ME HARD AND SOFT,' set to be released on May 17. The promotional efforts aim to drive pre-orders for the album, leveraging Eilish's massive fan base.

350,000 views on Eilish's video preview within 13 hours.

Fortnite debuts Billie Eilish's new single CHIHIRO in-game.

CHIHIRO to be featured as a Jam Track in Fortnite Festival mode.

Fortnite's evolving musical ambitions have transitioned from in-game concerts to dedicated modes like Fortnite Festival, offering players unique music experiences. The collaboration with Billie Eilish marks a significant milestone in Fortnite's music integration, showcasing the game's ability to engage with popular artists and their fan bases.

As fans eagerly anticipate the full release of CHIHIRO and Eilish's album, the partnership between Fortnite and the Grammy-winning artist highlights the growing intersection of gaming and music industries. The promotional skin bundle for Eilish is now available in Fortnite, further solidifying the collaboration's impact on both entertainment realms.

Overall, the collaboration between Fortnite and Billie Eilish signifies a strategic marketing move that leverages the influence of both parties to create a unique and engaging experience for fans of gaming and music alike.