Almost as swiftly as the news came in that Brooklyn Nets star James Harden had been traded to the 76ers for disgruntled standout Ben Simmons, a billboard trumpeting Harden’s arrival was erected in his new city.
Less than two hours after the blockbuster trade was confirmed, a billboard on I-95 South near Oregon Avenue had the silhouette of the famously bearded guard on the royal blue and crimson colors of the Sixers.
”The Beard is here!” the billboard announced.