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Fortune
Fortune
Chloe Taylor

Bill Gates is backing Bud Light: He's betting nearly $100 million on embattled AB InBev

Microsoft founder Bill Gates visits Imperial College London on February 15, 2023. (Credit: Justin Tallis/WPA Pool/Getty Images)

It’s been a tough year for the Bud Light brand.

The label was dethroned as America’s favorite beer in June following a widespread boycott over a promotion with transgender influencer Dylan Mulvaney.

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