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The Economic Times
The Economic Times
Technology

Big Tech turns to Sesame Street, Girl Scouts to deflect scrutiny over kids' screen time

Meta and Google enlisted trusted children's brands such as Sesame Street, Girl Scouts and Highlights magazine to teach kids to use technology in moderation - even as the companies designed apps that made it difficult for those same young users to unplug, public ​statements and internal documents show.

Backed by tens of millions of dollars from the tech giants, these organisations ​delivered lessons about personal responsibility to hundreds of thousands of children and parents, using colorful magazines, popular characters and catchy songs, according to public statements.

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