Over the past several years, Big Tech firms like Google and Microsoft have trumpeted ambitious plans to go carbon-neutral, or even carbon-negative, by 2030. But then the generative-AI boom came along and threw a giant wrench in their plans.
AI models such as OpenAI’s GPT-4o and Google’s Gemini, which underpin this latest tech craze, suck up vast amounts of energy. In the race to develop better models, with the help of more data centers to train and operate them, companies will need a lot more power to come online, and soon.
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