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Josh Woods, Professor of Sociology, West Virginia University

Big money bought the PGA Tour, but can it make golf a popular sport in Saudi Arabia?

The kingdom hopes to have 135,000 kids playing golf in school by 2025 and plans to build 23 new courses by 2030. JulyVelchev/iStock via Getty Images

The recent merger between the PGA Tour, DP World Tour and Saudi-funded LIV Golf – now being reviewed by the U.S. Department of Justice over antitrust concerns – stunned the golf community.

A year ago, the idea that Saudi Arabia – an absolute monarchy with few golf courses, scant public interest in the sport and a notorious human rights record – could suddenly leap to the top of the global golf hierarchy seemed impossible. Now, the new company will be chaired by Yasir Al-Rumayyan, the governor of Saudi Arabia’s sovereign wealth fund, or PIF.

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