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The Independent UK
The Independent UK
National
Kelvin Chan

McDonald’s loses seven-year Big Mac trademark battle with Irish rival

McDonald Supermac European Union Pat McDonagh Europe the EU General Court

McDonald's has lost its Big Mac trademark in the European Union in favor of Irish fast food rival Supermac's in a longrunning legal battle.

The EU General Court said in its judgement that the US fast food giant failed to prove that it was genuinely using the Big Mac name over a five-year period for chicken sandwiches, poultry products or restaurants.

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