When you think of the North Devon coastline, quaint villages, country lanes and pasties come to mind. Not a thriving surf village and music festival. Back for the second year running is the Spring Classic festival, run by Wavelength surf magazine. The 42-year-old surf publication has adapted over time to establish itself as an event leading, environmentally active business.
BusinessLive spoke with founder and chief executive Will Hayler, ahead of this weekend’s (June 1 - 4) event. Mr Hayler said: “I think it’s no surprise to see the media diversify. How do you keep a heritage surf title in print as well as being online and it’s about engaging with the audience in the way they want to be engaged with, and I think the ultimate engagement is experience. So we always wanted to do an event alongside Wavelength.”
Set in Woolacombe, the Spring Classic festival works closely with its landlord the National Trust and the local community to showcase the beauty of the area and boost the coastal economy.
