Big Game Weekend is exactly how it sounds — everything is bigger and better, especially the parties. While Seattle went home with the W, so did Sports Illustrated’s marquee events. SI The Party Presented by DraftKings was the event of the weekend, taking over the Cow Palace that Saturday night for a sold-out celebration packed with music, surprises and A-list star power.
Co-headliner Ludacris turned back the clock 15 years when he launched into a remix of Justin Bieber’s 2010 smash “Baby,” reprising the guest verse that helped define the era. What no one expected? The Biebs himself stepping onstage for an impromptu reunion, sending the crowd into a frenzy. Fellow co-headliners The Chainsmokers delivered a high-octane set of their own—but even they didn’t anticipate sharing the spotlight with legendary NFL tight ends Rob Gronkowski, Travis Kelce, and George Kittle, who jumped onstage to lead the sold-out crowd in a massive singalong to the duo’s remix of the Red-Hot Chili Peppers’ “Under the Bridge.” And while the stage was packed with icons, it was Jon Hamm who quietly stole the show—enthusiastically jamming out in the front row and proving he might just be the party’s ultimate MVP.
