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The Guardian - UK
The Guardian - UK
Business
Zoe Wood

‘Big four no more’: where now for UK grocers as Aldi overtakes Morrisons?

Woman with box of shopping leaves an Aldi store
Aldi says it has served an extra 1.5 million customers over the past three months. Photograph: Richard Wayman/Alamy

If you want to know how hard things are at the moment in the UK, look no further than the see-sawing fortunes of the big supermarkets.

With food prices racing and the country on the brink of recession, sales are flying at Aldi and Lidl while middle-class favourites Ocado and Waitrose are faltering as people try to save money on their food shop amid plummeting living standards.

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