Big content is taking on AI – but it’s far from the David v Goliath tale they’d have you believe

The world’s biggest music company is now in the AI business. Last year, Universal Music Group (UMG), alongside labels including Warner Records and Sony Music Entertainment sued two AI music startups for allegedly using their recordings to train text-to-music models without permission.

But last month, UMG announced a deal with one of the defendants, Udio, to create an AI music platform. Their joint press release offered assurances that the label will commit to “do what’s right by [UMG’s] artists”. However, one advocacy group, the Music Artists Coalition, responded with the statement: “We’ve seen this before – everyone talks about ‘partnership’, but artists end up on the sidelines with scraps.”