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Bangkok Post
Bangkok Post
Business

Big C hoping 'Big Point' will attract more shoppers

Big C CRM
The Big C shopping mall at Ratchaprasong in central Bangkok.

Big C Supercenter Plc is rebranding its customer relationship management (CRM) programme to attract more shoppers to its stores amid a higher cost of living.

Rachapol Vongchatchainont, the company's vice-president for CRM and loyalty, said the company started rebranding its CRM programme in December last year by changing its "Big Card" to "Big Point" with a new image.

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