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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

Big Advertisers Fall for Fake Content on CTV, Peer39 Study Finds

Fake or fact .

As big advertisers move money into connected TV, some of their ads are appear on unsuitable channels or next to fake content, a new report from Peer39 found.

Peer39’s CTV Benchmark Report found that there are channels that lack editorial oversight and program hyperpartisan political content and misinformation.

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