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Sports Illustrated
Sports Illustrated
Sport
Michael McDaniel

Big 12 Nearing Deal With Venture Capital Firm to Infuse League With Millions in Funding

Big 12 Venture Capital the Big 12 Ross Dellenger
Brett Yormark is negotiating a deal to infuse the conference with funding from a venture capital partner. | Jay Biggerstaff-Imagn Images

The Big 12 Conference is nearing a deal to infuse the league with funding from a venture capital partner, according to a report from Ross Dellenger of Yahoo.

The Big 12 has reviewed bids from three finalists, with RedBird Capital emerging as the leader, per Dellenger. The Big 12 has been aggressive in its push for independent funding for schools in the league. The eventual venture capital partnership is projected to infuse millions of dollars for schools in the league.

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