The Big 12 has agreed to a new media rights extension with ESPN and Fox that is worth $2.28 billion over six years, Sports Illustrated’s Ross Dellenger confirms.
The deal, which starts in 2025, is added onto the current contract between the parties and is expected to bring the conference $380 million a year when it begins, an increase of $160 million from the current deal, per John Ourand of Sports Business Journal.
According to Ourand, the negotiating window for this contract wasn’t supposed to open until February of 2024, but new Big 12 commissioner Brett Yormark convinced the networks to open the exclusive negotiating window earlier. Yormark, who is only a few months into his tenure as commissioner, successfully secured the extension as the conference is dealing with uncertainty.
