Joe Biden visited East Palestine, Ohio, the site of a massive train derailment and ecological disaster, for the first time last week. The problem, of course, is that the accident happened over a year ago. Donald Trump visited while out of office, only two weeks after the initial disaster.
The mismatch encapsulates a major problem for the Democrats’ messaging. They have allowed Trump and the Republican party to position themselves more and more as representing workers and victims of corporate negligence and malfeasance. Biden and the Democrats must change their positioning and economic messaging to reassert that they will fight for workers.
Changing strategy is crucial. Biden’s poll numbers are weak, particularly with working-class voters, allowing Trump to put himself in the pole position in the election. Contrary to what Trump and his allies would have voters believe, a Trump victory would be a disaster for workers, safety regulations on corporations, and environmental protections.
Much has been made of Trump and the Republicans’ strengthening position among working-class voters. If anything, the trend has been overstated: Biden won low-income voters in 2020 by double digits. When accounting for other factors like age, gender, and education level, higher income is still, statistically, a particularly clear driver of more conservative politics. Trump’s actual economic policies in office were a massive upward transfer of wealth, not appreciably different from any establishment Republican.
But the perception is becoming more and more the reality. Biden’s sagging approval numbers are driven almost entirely by middle- and lower-income voters. Unlike in 2016, the losses among working-class voters can’t be attributed to white racial resentment; these new losses are concentrated among voters of color.
Voters do not think the government is working for their economic interests. Even among Democratic-leaning voters, perception of the economy among younger, lower-income, and non-white voters is drastically lower than among other voters.
The Democratic strategy has been to point out that the economy, by most metrics, is doing very well, and argue that the media drives poor perception of the economy. This may be true, but it’s also not a solution. Politics doesn’t have rules or referees you can complain to. Perception is reality.
Allowing Trump to brand himself as the supporter of the downtrodden – visiting East Palestine, posing with Teamsters, and more – without challenge will only further alienate Democrats from the voters they need. Biden needed to be in East Palestine last year, and he needs to be in places like that as much as possible going forward, particularly while Trump is in court for crimes that show that he is a wealthy elite only in it for himself.
The Democratic messaging strategy has leaned heavily on correcting voters and denying their feelings – telling people “actually … ” Actually, the economy is great. Actually, Biden’s age is not an issue. This strategy doesn’t work. Democrats need to empathize with voters. They need to show up and listen. They need to point out the actual material harm caused by Trump.
Trump will gut regulations that protect people from disasters like East Palestine, and worse. His role in politics is fundamentally to transfer wealth upwards and make workers less safe and secure. Voters struggle to conceptualize abstract threats to democratic norms, but they understand real threats to their standard of living.
Going forward, Biden must be front and center on issues affecting working people. He must publicly show he cares about people. The perception that he empathized with ordinary Americans was a driving factor in his victory in 2020, in contrast with Hillary Clinton in 2016, and it’s one of the critical issues on which he has lost ground.
Showing up may not materially change things, but not showing up allows the perceptions of incompetence and lack of empathy to grow. Democrats need to show up if they are going to win in November.
Ben Davis works in political data in Washington. He worked on the data team for the Bernie Sanders 2020 campaign
