Get all your news in one place.
100's of premium titles.
One app.
Start reading

Biden's digital strategy: an army of social media influencers

President Biden's not-yet-official bid for re-election will lean on hundreds of social media "influencers" who will tout Biden's record — and soon may have their own briefing room at the White House, Axios has learned.

Why it matters: The move aims to boost Biden's standing among young voters who are crucial to Democrats' success in elections — and to potentially counter former President Trump's massive social media following, if he's the GOP nominee in 2024.


Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.