NEW YORK CITY - The Copa America kicks off this Thursday in Atlanta with an opening match between Canada and reigning World Cup champions Argentina. As Latinos turn their heads to their TVs to watch the most popular sport in the world, the Biden campaign will use the event as a platform to continue its efforts to appeal to the demographic ahead of the presidential elections.
The campaign will spend several million dollars in an event and ad blitz centered around the tournament. The plans include organizing house parties, campaign-sponsored events at swing-state sports bars and restaurants, the sale of Biden campaign soccer jerseys, as well as television and digital ad campaigns in English and Spanish on Fox, Univision, radio and other digital outlets covering the Copa America, The Washington Post reports.
