President Joe Biden’s reelection campaign has been actively running advertisements following his recent debate performance, despite calls from within his party to consider stepping down as the nominee. Since the debate on June 28, the Biden campaign has spent $37.7 million on advertising, creating a significant gap between Democratic and Republican ad spending. Democrats, including allied outside groups, have collectively spent $64.3 million on ads during this period, while Republicans have spent $19.3 million.
Throughout the 2024 election cycle, the Biden campaign has allocated substantial resources to an aggressive early advertising strategy, totaling over $151.7 million in ad expenditures across various platforms such as TV, digital, and radio. Notably, the campaign has not made significant future ad reservations beyond July, which may need to be canceled if Biden is replaced as the nominee.
Despite ongoing pressure, the Biden campaign has continued to release new ads, with the most recent one focusing on abortion rights and cautioning voters about the potential consequences of overturning Roe v. Wade.
In contrast, former President Donald Trump's campaign has relied heavily on allied outside groups for paid advertising, spending $19 million on ads since the campaign launch, primarily during the GOP presidential primary earlier this year. However, a prominent pro-Trump super PAC, MAGA Inc., has invested $121.5 million in ads to date, with over $45 million in future ad bookings scheduled through November. Additionally, Trump supporters are mobilizing other well-funded outside groups, backed by major donors like Miriam Adelson and Elon Musk, who have pledged to spend tens of millions more in support of his candidacy.
