The Biden re-election campaign rolled out a new campaign ad on Sunday, signaling a shift in emphasis to reproductive rights that the White House hopes will carry and define Democrats through the 2024 election cycle.
The campaign ad, titled Forced, is designed to tie Donald Trump directly to the abortion issue almost 18 months after his nominees to the supreme court helped to overturn a constitutional right to abortion enshrined in Roe v Wade, which would have turned 51 this week.
Dr Austin Dennard, a Texas OB-GYN and mother of three tells the camera her story about traveling out of her state to terminate her pregnancy after learning her fetus had a fatal condition, calling her situation “every woman’s worst nightmare”.
In Texas, she said, her choice “was completely taken away and that’s because of Donald Trump overturning Roe v Wade”.
The launch of the ad comes as anti-abortion activists descended on Washington DC this weekend. One event, the National Pro-Life Summit, activists came to celebrate anti-abortion activism in the US. At another, the March for Life, marchers called for advocacy against abortion rights.
Vice-President Kamala Harris is now being placed to the forefront of the administration’s messaging on reproductive rights, a position Biden has said he is not “big on” because of his Catholic faith, though he believes the landmark 1973 decision “got it right”.
On Monday, Harris will embark on a nationwide tour to focus attention on the administration’s efforts to protect the right of women to choose. Her tour will start in Wisconsin, where abortion rights propelled a Democratic victory in a key state supreme court election.
A statement from Harris’s office said the vice-president will “highlight the harm caused by extreme abortion bans and share stories of those who have been impacted in Wisconsin and across the country”.
“She will also hold extremists accountable for proposing a national abortion ban, call on Congress to restore the protections of Roe, and outline steps the Administration is taking to protect access to health care,” the statement added.
Democrats this year are hoping to emphasize that a second Trump presidency would establish new personal health restrictions.
“Donald Trump is the reason that more than 1 in 3 American women of reproductive age don’t have the freedom to make their own health care decisions. Now, he and MAGA Republicans are running to go even further if they retake the White House,” Julie Chavez Rodriguez, Biden-Harris 2024 campaign manager, said in a statement to The Hill.
On Sunday, the Michigan governor, Gretchen Whitmer, told CBS Face the Nation that “it would be good” if Biden talked about abortion more than he does. “I know that one tenet of his belief system is that women and only women with their families and healthcare professionals are the one who know what decision is right for them.”
Asked if the president needs to take up that message more forcefully, Whitmer said: “I don’t think it would hurt. I think people want to know that this is president that is fighting … but maybe to use more blunt language would be helpful.”
