The E.W. Scripps Co. is evaluating offers for Bounce, its multicast channel for African-American viewers, according to a report from CNBC.
“The number of inbounds and conversations that we have had with interested and qualified potential suitors has picked up significantly over the last year,” Scripps CEO Adam Symson told the business-news network. “The earlier BET process, which was never consummated, may have opened up people’s eyes to the power of Bounce.”
