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AAP
AAP
Lifestyle
Rachael Ward

Bid to lure in new audiences for Melbourne Fashion Week

Lord Mayor Sally Capp has announced $3 million in funding for Melbourne Fashion Week. (James Ross/AAP PHOTOS)

The Shrine of Remembrance will host a Melbourne Fashion Week exhibition and iconic new venues have been added to the program in a bid to draw in a new audience.

There will be more than 100 events and for the first time runways will be staged at the Regent Theatre, LUME Melbourne, high up in CBD skyscrapers and the ground floor of 101 Collins Street.

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