An Amazon veteran tapped by Jeff Bezos to lead Blue Origin aims to pull from the e-commerce giant's speedy manufacturing playbook to give the space company's rocket launch and moon lander business a badly needed boost against Elon Musk's SpaceX.
Top priorities for Dave Limp, who led Amazon's lucrative devices unit, include accelerating development of Blue Origin's long-delayed New Glenn rocket and production of its powerful BE-4 engine, according to employees who attended the new CEO's company-wide meeting this month.
Drawing comparisons with Amazon's customer-centric sales ethos, Mr. Limp stressed the importance of meeting schedule deadlines, said the employees, who asked not to be identified discussing the internal meeting. Mr. Limp also suggested placing greater focus on integrating software and artificial intelligence in manufacturing.
