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Fortune
Fortune
Emma Hinchliffe, Joseph Abrams

Beyond Yoga $400M sale to Levi's began with cold LinkedIn message

(Credit: Courtesy of Beyond Yoga)

Good morning, Broadsheet readers! Regulators fine Citibank $135.6 million in blow to CEO Jane Fraser, a female-founded DNA company becomes a unicorn, and the founder of Beyond Yoga gives her first exit interview after Levi Strauss.

- Exit interview. Michelle Wahler just dropped off her kid at college. At least that's how she describes the decision to step back from her company, Beyond Yoga, after 18 years of running the business.

Wahler joined the brand's first founder, Jodi Guber Brufsky, to bring a vision for size-inclusive activewear to life in 2005 and sold the brand to Levi Strauss in a buzzy acquisition in 2021. The $400 million deal was the $6.2 billion denim-maker's entry into the activewear category and a way to reach more female shoppers. Wahler stayed with the brand through the acquisition and stepped down in early 2024; her successor is Nancy Green, the former CEO of Athleta.

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