Beyoncé has given the Beyhive something very different to buzz about on her 45th birthday: a £701 ($948.01) collector's box that is sold without the vinyl records it is designed to hold. The limited-edition Bey Keeper has quickly become a talking point online, with some fans questioning whether a wooden storage box is worth almost £700.
The box was launched on 4 September 2026, Beyoncé's birthday, as part of celebrations marking the 20th anniversary of her 2006 album B'Day. While it is marketed as a collector's item, the fact that buyers receive the box alone has inspired plenty of sarcastic reactions from fans on social media.