I've been hoping for a Beyoncé x Levi's collaboration ever since Cowboy Carter dropped in March. Frankly, it's hard to imagine a pop star of her stature writing a song called "LEVII’S JEANS" for the album without giving some thought to a future collaboration.
Now, it seems the heritage denim brand is finally giving the people what they want. Beyoncé is set to star in a series of video and photo campaigns that will reimagine some of the brand's most iconic advertisements from the twentieth century. The first chapter of the global campaign just dropped online with more to follow soon and sadly, the imagery does not appear to tease any limited-edition, Bey-designed pieces. But it does offer up plenty of saucy denim-on-denim outfit inspiration featuring classic Levi's styles—plus a denim paisley manicure to go with it.
