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Beyonce selling her haircare brand Cecred on tour

Beyoncé Ulta Beauty

Beyonce is taking her haircare brand on tour

Beyonce is taking her haircare brand Cecred on tour with her.

The pop superstar launched the company last year with a line boasting shampoo, conditioner, treatment masks and styling products and now she's announced a Cecred pop-up roadshow will appear at her 'Cowboy Carter' shows across the U.S. and at Ulta Beauty stores in Los Angeles, Chicago, Houston and Atlanta.

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