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Los Angeles Times
Los Angeles Times
Entertainment
Jonah Valdez

Beyoncé's disco-ball cowboy hat blew up the internet — and sales for its Etsy creator

Beyoncé Etsy Internet Pennsylvania

The journey of Beyoncé's sparkly "Renaissance" tour cowboy hat, which was all over the internet last week, began in the humble basement of Abby Misbin's childhood home in suburban Pennsylvania.

Misbin, known online by her business name, Trending by Abby, calls the basement "the hat bunker." From her parents' house in Ambler, Pennsylvania, Misbin runs her modest Etsy shop selling custom-made cowboy hats.

Last week, one of Misbin's creations suddenly went viral after her disco-ball cowboy hat crowned Beyoncé's head for the announcement of her "Renaissance" world tour.

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