The 10-year-old daughter of Beyonce and Jay-Z stunned a crowd in Los Angeles by bidding $80,000 for a pair of earrings.
Blue Ivy Carter drew gasps from celebrity visitors to the Wearable Art Gala on Saturday night when she put her name forward for the Lorraine Schwartz diamond earrings.
Her gran, Tina Knowles-Lawson, 68, was up on the stage serving as an auctioneer when Blue jumped from her chair and entered the bidding war by waving her paddle.
Monique Rodriguez, who founded Mielle Organics, ended up pipping the youngster to the winning bid with $105k.
Blue Ivy's passion for art has the full support of parents Beyonce, 41, and Jay-Z, 52.
Back in 2019, when she was only six years old, she bid $19k on an acrylic painting of a young Sidney Poitier.
It later turned out she was bidding against filmmaker Tyler Perry, 53, who told NBC's Today show: "'Somebody else was bidding against me, I didn't know who it was.
"'I look over and it's her, she's taking the paddle out of Jay's hand and Beyonce's hand and she's bidding.
"This kid's not outbidding me today... you gonna learn today, little girl, I'm getting this painting."
Star Jones, 60, previously told how Blue Ivy developed her passion for the arts.
Star said: "Her mother and father have been talking about how you gather art and that is a big deal for African Americans."
Blue Ivy's gran Tina is co-founder of the WACO Theatre Center, which puts on the Wearable Art Gala every year in order to benefit WACO's artistic and youth mentorship programs.
The annual charity event is a family affair, with Beyonce serving as an honorary co-chair along with her sister Solange Knowles, 36.