Beyoncé’s latest album, Cowboy Carter, has been making waves on Spotify, not only for the music icon herself but also for the Black country-based artists featured on the album. Since its release, several lesser-known artists like Brittney Spencer, Reyna Roberts, and Shaboozey have experienced a significant increase in first-time listeners. Spencer saw a remarkable 170 percent uptick, while Roberts and Tanner Adell both saw a 125 percent increase, and Tiera Kennedy's first-time listens rose by 110 percent.
These artists collaborated with Beyoncé on a cover of The Beatles' “Blackbird,” featured on Cowboy Carter. The album has not only impacted first-time listeners but also led to a surge in catalog listening on Spotify. Kennedy experienced a staggering 40,000 percent increase, Spencer saw a 37,220 percent rise, Roberts saw a 16,000 percent increase, and Jones, Adell, and Shaboozey also saw significant boosts in their catalog listening numbers.
