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Fashion Times
Fashion Times
Lifestyle
Morgan Schimminger

Beyoncé Is Single-Handedly Causing Demand for Levi's and Inspiring our Denim Wardrobe

Beyoncé is leading the charge. (Credit: Courtesy of Beyoncé)

Beyoncé can do no wrong in most people's eyes. We're not just talking about the BeyHive, either. She's proven herself to be the queen of concept albums with her latest, Cowboy Carter, not only increasing streaming sales, but clothing sales as well. Not unusual for Beyoncé since when her other visual album Lemonade dropped, everyone and their mother were trying to hunt down that now infamous marigold dress. This time around, it's actually denim getting a big boost.


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