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Lei RV

Beyoncé Pulled In As Sydney Sweeney “Genes” Ad Continues to Roil America

As the political lightning rod of Sydney Sweeney and American Eagle’s jeans collaboration continues to conduct controversy into the ether, Beyonce’s recent Reimagine partnership with Levi’s has been dragged into the furore.

Sweeney’s week-long stint as the face of the clothing line produced mixed results, triggering a climb in the company’s share price and backlash on social media for what many perceived as “supremacy propaganda.”

It appears the denim outlet has also been watching the social media frenzy, and in their most recent ad, cast a model that looked nothing like Sweeney.

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