
Social media companies such as Meta (FB) and Twitter (TWTR) remain popular among investors and for good reason. These entities have become a household name as they generate consistent profits, grow top-line at a stellar pace, and enjoy high-profit margins.
Social media platforms generate a majority of sales via ad revenue and this trend is likely to continue in the future. In fact, the shift towards digital continues to gain pace globally, allowing Meta and Twitter to benefit from secular tailwinds.