Beto O’Rourke to lay down initial $10 million on fall TV ads

Democratic candidate for governor Beto O’Rourke speaks at a rally in El Paso to kick off a 49-day campaign trip through Texas on July 19, 2022. (Credit: Justin Hamel for The Texas Tribune)

Beto O’Rourke is reserving $10 million in TV ads over the next week, according to his campaign, challenging Gov. Greg Abbott on a medium that the incumbent has dominated so far.

O’Rourke’s campaign said the reservations include $3 million on Spanish-language TV and characterized them as an initial investment for the fall. It was not immediately known when the spots would start airing.