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PC Gamer
PC Gamer
Joshua Wolens

Bethesda's ex-marketing VP says Skyrim was its first game to make other studios scared of it: 'You have to be concerned about us if you think you're going to win game of the year'

Bethesda Pete Hines
Nazeem, a Redguard Citizen, in Skyrim.

When did Bethesda become, you know, Bethesda? That is, when did it become one of those game companies whose every release becomes a ginormous public event? Morrowind? Oblivion? Fallout 3?

None of those, if you ask former Bethesda marketing VP Pete Hines. In an interview with Firezide Chat, Hines said the studio's first true "Holy shit" moment was Skyrim.

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