BETBY has expanded its sportsbook capabilities by teaming up with Abelson Sports, a move that brings a wide range of new player-focused betting markets to football fans around the world.
The partnership gives sports betting operators using BETBY’s platform access to detailed player statistics and prop markets, offering bettors more ways to engage with matches through individual performance predictions instead of traditional team-based outcomes.
Player props have surged in popularity as fans increasingly follow specific athletes and track their contributions during every match. These wagers allow users to predict whether a player will score, receive a card, or reach certain performance milestones. By integrating Abelson Sports’ data, BETBY gives its partners the ability to offer these markets across the biggest leagues and competitions, including major global tournaments.
With the World Cup on the horizon, the timing of this rollout is especially valuable for operators seeking fresh engagement opportunities. Sergey Tsukanov, BETBY’s Chief Sportsbook Officer, highlighted how viewing habits have evolved, saying that fans now follow players with the same intensity as they follow teams.
“Today’s fans follow players as closely as they follow teams, they understand the game at an individual level. By integrating Abelson’s player props, we’re enabling our partners to tap into that engagement and offer markets that reflect how users actually watch and enjoy soccer. It’s a crucial step in making the sportsbook experience more personal, interactive, and aligned with modern betting behaviour,” Tsukanov explained.
Simon Temple, Abelson Sports’ Chief Operations Officer, said partnering with BETBY made sense because of the company’s willingness to push innovation in sportsbook technology. He expressed enthusiasm about seeing their player markets elevated across BETBY’s platform. For betting operators, this partnership means they can instantly expand their offerings without having to develop these complex systems internally.
With BETBY already covering countless live events every year across several sports, the addition of detailed player props strengthens an already large ecosystem. The enhanced variety of betting choices helps keep users engaged and aligns the sportsbook experience with current fan behavior.
This collaboration reflects a broader shift in global betting trends. More users want to engage with the sport through individual athletes, and this demand requires accurate data and sophisticated market options. By combining BETBY’s technology with Abelson Sports’ player-driven insights, operators will be able to deliver a modern and comprehensive betting experience that fits the way fans enjoy.
