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R. Thomas Umstead

BET Plus To Launch Ad-Supported Tier in June

BET Plus BET BET Media Group Tyler Perry
'The Ms. Pat Show' on BET Plus

As Paramount Global continues to engage in talks about selling a stake in its BET Media Group, the group is set to launch in June an ad-supported tier to complement its BET Plus subscription streaming service. 

The BET Plus Essential tier will debut June 25 –  the same day as BET's annual BET Awards telecast –at a price of $5.99 per month, which is $4 less than the monthly BET Plus subscription fee, according to BET officials. 

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