Think of vanilla, and your olfactory memory conjures whiffs of creamy, warm and saccharine notes. While this is the common association, it’s doing the component a disservice.
Vanilla is a hugely popular ingredient in fragrance for one simple reason: its versatility. It is rich and intriguing enough to wear for date night but sweet for office days. It can be sultry, seductive and deep but also lightweight, dynamic and dare we say it, even fresh.
