The best value supermarket for own-brand products in the UK has been named. A study compared supermarket own-brand products from ASDA, Tesco, Morrisons, Sainsbury's, Ocado and Waitrose to find which had the largest number of own-brand essentials on offer at the best price for online shoppers.
The study compared both the price of own-brand products, and the variety available at supermarkets. Aldi and Lidl were not included in the analysis as they do not offer online shopping. Online price-tracking website Alertr has revealed that Asda is the UK’s best supermarket for own brand essentials, with the retailer offering 31 out of 42 everyday items, at just £34.17.
The retail experts tracked the prices of 42 everyday items from the shopping basket used in the Office for National Statistics’ Consumer Price Index (CPI) since 2019. As such, they used this as a guideline to monitor the prices for the same own brand or like-for-like products.
