The supermarket which has the ‘best value’ own brand has been revealed, and some may find it surprising.
Online supermarket Britsuperstore has analysed data from Mumsnet to see which one is the most popular with UK parents. Own brand products are often a cheaper alternative for many trying to save money on their weekly food shop, especially with prices going up.
The study shows that Aldi is the most popular supermarket for less expensive own brand comments, with 51% of Mumsnet comments referencing the shop as stocking the most “closely guarded secret” supermarket buys.
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According to the study, the most popular type of own brand food Brits like to save money on is alcohol. Own brand beer, wine and spirits were referenced the most across the forum.
Aldi was followed by Lidl, with 23.57% mentions, then Sainsbury’s, then Tesco. Surprisingly, M&S was actually mentioned more for their own brand products as opposed to ‘cheaper’ stores such as Asda and Iceland.
The second most popular product referenced on Mumsnet that Brits like to buy value items of were bakery products, followed by dairy products, chocolates, sweets and snacks, and condiments.
Shoppers can browse Aldi online here.
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