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Evening Standard
Evening Standard
Lifestyle
Peter Bevan

Best unisex fragrances for 2025: Fragrances from Byredo, Le Labo and more

Believing that rich musky colognes are for men and powdery floral perfumes are for women is a little like thinking blue’s for boys and pink’s for girls - it’s just not the case in the modern day. Instead, let us introduce you to the world of deliciously addictive unisex fragrances.

Until recently, it was a world completely steeped in traditional gender norms. Now, though, the gender barrier is becoming increasingly blurred, with a whole host of progressive perfumeries creating blends that purposefully balance masculine and feminine notes for unisex scents that are much more interesting and complex than their gendered counterparts.

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