While everyone loves a bargain perhaps in today's cost of living crisis they are becoming more of a necessity.
It is a welcome surprise when you spot the yellow stickers in the supermarket but you don't always know when they are going to pop up. Consumer watchdog Which? has looked at when are the best times to plan your shop if you also want to pick up some reduced items.
Often a yellow sticker is added because the produce is nearing its best before or use buy date or perhaps it has been superficially damaged. Sometimes the reduction in price can be a fraction of the original tag.