Everyone loves saving some cash when doing the food shop but with the cost of living on the rise and many looking to cut down on spending, perhaps finding a bargain has become more important than ever.
Many shoppers love to make a beeline for the reduced section when in store, and it's easy to see why. With the prices of some of our favourite, branded products slashed to just pennies, the section is popular with families, workers and students alike.
It is a welcome surprise when you spot the yellow stickers in the supermarket but you don't always know when they are going to pop up. Consumer watchdog Which? has looked at when are the best times to plan your shop if you also want to pick up some reduced items, reports the Liverpool Echo.
