Stretch marks are an incredibly common skin concern, developing when the skin stretches faster than it can comfortably adapt. While they’re completely normal, the best stretch mark creams can help support the skin through these changes, keeping it soft, moisturised and more comfortable along the way.
Pregnancy is often the trigger people think of first, but they can also appear during puberty, after weight changes or as a result of muscle growth. Joanne Evans, skin expert and founder of the Skin Matters clinic in London, explains: “Stretch marks occur when the skin stretches or shrinks rapidly, causing the collagen and elastin fibres within the deeper layers of the skin to tear. Initially, they may appear red, purple or pink before gradually fading to a lighter, scar-like appearance over time.”
