Christmas isn’t always associated with fitness. In fact, quite the contrary.
Silly season means overindulging in food and drink. Plus, the onslaught of festivities hardly leaves time for the gym.
New Year, on the other hand, is the complete opposite. Come January 1, people all over the world sign up for gym memberships and stock up on their activewear to meet their resolutions to get in shape, lose weight or finally run that marathon they’ve been talking about for years. Beginners, intermediate and aspiring pro athletes alike fill studios across the capital or take to the streets to complete Couch to 5k or similar challenges.
No matter your fitness levels or goals, you will need sportswear to suit. Yet tactical shoppers do not wait until January to secure chic sports apparel. Bargain hunters will instead take advantage of the immense reductions on kit during Black Friday to create an arsenal of hard-working staples that will encourage you to push further, harder and smash your goals.
And it’s not just clothing either. Gym equipment too sees discounts worth shouting about if you’re looking to curate a home studio set-up complete with treadmills, exercise bikes or smaller scale weights, yoga mats or pull-up bars.
The most popular deals were once solely TVs, laptops and smartwatches but over the years, the clothing, jewellery, beauty, furniture and household appliances have been just as noteworthy. Tala, Gymshark, Lululemon and Sweaty Betty are just a few of the many activewear brands where you will find discounts during the Black Friday sale.
Shop current sportswear deals here
What are the best Black Friday sports deals right now?
Technogym Bike
The purveyor of high-performance gym equipment, TechnoGym is a fixture in luxury gyms across the capital. Stream interactive live classes directly on its Bike to bring the studio feeling to your home. It mimics a natural riding position and minimises noise levels at 70dB.
Buy now £3250.00, Technogym
Theragun PRO massage gun
Global leaders in percussive massage therapy Therabody are offering up £180 off their Theragun and Wave series. Discounts are running until Tuesday 30 November so make sure you snap up a great deal on their coveted massage tools while there’s still time.
The Theragun PRO massage gun offers a deep muscle treatment that enhances muscle recovery and releases stress and tension with smart percussive therapy.
Make sure you check out the discounts Therabody is offering across its entire Theragun range.
Was: £499
Buy now £399.00, Therabody
Gymshark Rest Day Essentials Hoodie
Crafted from premium, heavyweight 300gsm fabric, this 100 per cent cotton Gymshark hoodie is essential by name and nature. It offers a subtly oversized fit with ribbed panels under the arms for added comfort. The loungewear piece is also equipped with ribbed cuffs and a hem, but we love tucking the hem under for an extra baggy silhouette.
Was: £55
Buy now £30.80, Gymshark
Apple Watch Series 10 GPS, 42mm, Aluminium Case, Sport Band
The latest Apple Watch Series 10 is on sale. It’s not a huge discount (just £20) but if you are looking to upgrade your current model, there is no better time. A decade in the making, the smart time-teller has a bigger display, while being slimmer and lighter. It boasts all the smart functions that you would expect - health insights, texts and calls - but now with greater water resistance and a better battery life.
Was: £199
Buy now £379.00, John Lewis
Sweaty Betty Power Gym Leggings
One thing you can guarantee with a pair of Sweaty Betty leggings is that you will get a premium product. From the quality construction to the soft polyamide blend, they are a durable addition to your athleisure collection. They’re highly functional too with a sweat-wicking and quick-drying composition. The stretchy design has a tactical seam around the bum that gives a sculpting effect. Choose from a large array of colours, patterns and prints, including this dapple design.
Was: £88
Buy now £44.00, John Lewis
Nike Air Force 1 '07
Realised in attractive earthy tones, this version of the versatile and timeless AF-1 features quilted lining, debossed suede and soft genuine leather – all with the same durable ‘80s construction that the coveted kicks are known for.
Buy now £89.99, Nike
Nike Mercurial Vapor 16 Pro ‘Kylian Mbappe’
Best for: speed
Not as nice to look at as its Phantom GX counterpart, but with the backing of one Kylian Mbappe, and a much lower price point, the Mercurial Vapor is a decent alternative. These boots were made for running – not walking – and are built to propel with Nike’s Air Zoom unit. An extremely lightweight boot, these are designed to push the pace of the wearer, and are available in multiple plates, including one for artificial grass.
Was: £154.99
Buy now £120.00, Sports Direct
Gymshark Fleece Joggers Oversized Fit
These cosy joggers are made for rest days with their relaxed, oversized fit. They come in four colours; black, grey, purple and white.
Was: £45
Buy now £31.50, Gymshark
New Balance 550
So popular was the 550 on launch that with every new colour iteration that New Balance dropped, it would be an instant sell-out. Luckily the shoe is easier (yet still not easy!) to get a hold of and if you’re looking for a colourway that has endless styling potential, this all-white shoe may be your best bet. The silhouette was first popular in the 90s so it is unsurprising that the resurgence coincides with the enduring revival of the decade’s fashion.
Was: £119
Buy now £83.00, End Clothing
Nike Mercurial Superfly 10 Academy MG High-Top Football Boot
A best-seller for a reason, the MG High-Top Football Boot is available from sizes 3.5 right up to a 12. The Academy boots feature an improved heel Air Zoom unit which delivers a propulsive feel.
Was: £84.99
Buy now £63.74, Nike
Adidas Adizero Control Running Short Tights
Sometimes in wintery conditions, even the most lightweight leggings feel a little too restrictive, particularly for speed sessions or races. These Adidas half-tights, designed with race day in mind, are the ideal middle ground, with a remarkably snug fit that feels like a second skin when running.
Compression strips across both legs offer an element of moderate support, while the internal key pocket sits on the hip and is barely noticeable once you’re underway. The most comfortable half-tights I have ever worn.
Was: £109.99
Buy now £87.99, Sports Shoes
TALA DayFlex Wrap High Waisted Flared Yoga Pant
TALA has a cult following for a reason. Fashion and function in equal measure, this is fitnesswear designed to see you through as you smash your exercise goals. Flared yoga pants are huge in the exercise space right now in line with the revival of all things 90s and with fierce competition from many other fitness labels, the Grace Beverley-founded label holds its own. Bonus points go to the wrap design at the front – an extremely flattering detail as well as the sumptuous recycled nylon and lycra construction. The material is soft, opaque and stretchy.
Buy now £64.00, TALA
Which fitness clothing brands are taking part in Black Friday 2024
247 - 60 per cent off select products sitewide
Adidas - up to 50 per cent off
ASOS - up to 34 per cent off
Nike - 25 per cent off
Built for Athletes - 20 per cent off site-wide
Decathlon - up to 75 per cent off
Gymshark - up to 30 per cent off
H&M - up to 75 per cent off
John Lewis - offers on Apple Watches, Sweaty Betty, Under Armour and more
Mountain Warehouse - up to 60 per cent off
Nike - up to 39 per cent off
Sealskinz - 50 per cent off clothing and 40 per cent off accessories sitewide from November 13 to December 2
Sports Direct - up to 90 per cent off
Sweaty Betty - up to 50 per cent off
TALA - 50 per cent off site-wide
The Sports Edit - up to 60 per cent off
Under Armour - up to 50 per cent off
Which sports supplement brands are taking part in Black Friday 2024?
Myprotein - up to 70 per cent off everything
Which fitness equipment brands are taking part in Black Friday 2024?
Peloton - save up to £500 off
When is Black Friday 2024?
Black Friday will take place on November 29. This is the official start date, although you may find that some brands will begin the discount extravaganza early, so do check back here for updates.
When does Black Friday end?
Black Friday is not just one day. Typically the deals will stretch throughout the weekend and will end on December 2, which is known as Cyber Monday.
Why is it called Black Friday?
The shopping day was dubbed ‘Black Friday’ due to the hordes of US customers who, after enjoying their Thanksgiving meal, would race to the shops to start the holiday shopping period. The term dates back to the 60s in Philadelphia.
